August 15, 2006
Dehring Assures ICC CWC 2007 Will Be Safe
Chris Dehring, ICC Cricket World Cup 2007 Inc. Managing Director & CEO, is confident next year’s tournament will not suffer negatively from recent international concern over terrorist plots uncovered in England.
However, addressing a Press conference last Friday in Jamaica, he assured that the issue is receiving due attention and will be dealt with depending on how it develops.
“It’s early days yet but we discussed it today (Friday) at the Board meeting and we certainly will be looking at it from a managerial perspective as we see how it unfolds,” he told media, following three days of meetings with officials from the International Cricket Council (ICC).
Stating it’s “always unfortunate when these things occur”, Dehring pointed out that “what tends to happen is that the value of hosting mega-events is heightened as people see how world tourism markets can be negatively impacted by such occurrences”.
He added that he expects the “tourism demand” for ICC CWC 2007 to continue to be great as cricket fans are “highly motivated” to experience the Event in the Caribbean in spite of terrorist threats.
“We hope there will be no dramatic fallout (from terrorism) across any tourism market but we certainly don’t expect it to impact the demand for the Caribbean for the Cricket World Cup…Many people view coming to CWC 2007 as visiting the Mecca of cricket – there is a very special attachment to this Event being held in the Caribbean which will overcome this obstacle,” said the ICC CWC 2007 Managing Director.
Stressing that CARICOM and regional governments, particularly those of the nine Host Venues, are working closely on security initiatives for the ICC Cricket World Cup, he said the Event’s Master Security Plan and national security plans have dovetailed to form the overall regional security plan.
“So we have developed a comprehensive security architecture which will deliver a very safe environment for Cricket World Cup,” Dehring declared.
Meanwhile, ICC CEO Malcolm Speed is satisfied that the tournament’s Official Global Partners and Official Sponsors will enjoy the safety of legal protection from persons or companies which seek to infringe on their rights during ICC CWC 2007.
“There are very stringent processes that are being put in place to deal with ambush marketing for Cricket World Cup 2007.
“We’ve learnt a lot from other events that we have run and as much of that as possible has been passed on. It’s a pretty basic principle – sponsors, licensees and broadcasters are entitled to protection and that’s what we seek to do,” he explained.
“What that means is that from time to time we will be writing very stern letters to people who are taking advantage of the (Cricket) World Cup and who aren’t entitled to do that and in some cases we have to go to court and that may happen here.
“All of those arrangements are in place and we’re very comfortable with the way that’s been addressed here.”
Speed said that ambush marketing can be expected for next year’s tournament as there are always persons “seeking to take advantage of the glamour and lustre of such an event without paying for it”.