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As ICC CWC 2007 Venue Summit IX continues in Saint Lucia, more delegates have arrived to participate in critical sessions covering key specialist areas in the run-up to the 2007 ICC Cricket World Cup.

The three-day Corporate Communications Workshop V opened yesterday (June 7) with delegates from all nine Host Venues in attendance.

Communications Managers from all of the Local Organising Committees (LOCs) spent the morning updating each other on the communications activities taking place in their respective territories. The forum afforded them the opportunity to share creative ideas and highlight successes in the roll-out of their programmes as well as identifying country-specific challenges which they face.

“Spending time with my counterparts from the other Host Venues in this type of forum is of huge benefit. It is great to see and hear about the roll-out of each LOC’s specific programmes. There is a lot of work being done at the grassroots level right across the region.

“It was useful to be able to each share some of the daily challenges we face as individual Host Venues that may not be so apparent from a regional perspective. It means we benefit from hearing about everyone’s experiences. For example, a creative idea that has been successful in one country might be something we can think about adapting and applying ourselves,” noted Communications Manager of St. Vincent & the Grenadines LOC, Elson Crick.

The group sessions then saw participants collectively working through some of the communications issues surrounding the delivery of the tournament, as well as shining the spotlight on best practices.

Planning and management of crisis communications formed the foundation for the afternoon session as the delegates were led through a training session facilitated by Alison Saunders-Franklyn of SFA Communications.

Key learnings included agreement on why crisis planning is necessary, issues monitoring in order to correctly identify potential crises and key actions to be undertaken in the event of a crisis.

“Being prepared to deal with a crisis in the run up to a tournament of this size is very important,” commented Jennifer Gaston of the Saint Lucia LOC.

“One of the key things we covered was the fact that this tournament has so many stakeholders and that as a result while we are clear on what the roles of CWC and LOCs are, we now need ensure that in each country we hold a strategic crisis planning session with organisations who have an interest in various aspects of the delivery of this tournament, so that everyone knows where the lines of communication are demarcated.”

The fifth Corporate Communications workshop continues today and finishes tomorrow.

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The Sussex Cricket Board have joined forces with the RAF and the Howzat Learning Centre to bring a day of fun, activities, entertainment and education to over 300 local school children on Thursday 15 June at the County Ground, Hove.

Local schools will be attending a morning or afternoon session and the children will get to see an RAF Harrier GR7 interactive aircraft, tackle the RAF Regiment Climbing Wall (the height of our scoreboard!), have cricket sessions from the professional staff at Sussex CCC, be involved with motivational activities with the RAF Motivational Outreach Team and also have indoor activities with the very successful Howzat Learning Centre.

The day is aimed to motivate and inspire the children, to encourage teamwork and stretch them with varying challenges, but always with the emphasis on fun.

At lunch the children get to take it easy as the RAF Dog Display team takes on the workload demonstrating their various skills and daredevil exploits.

It’s a great team day and the media are most welcome to attend.  We would recommend arriving at the ground by 12.30pm in time for the Dog Display and you are welcome to remain to see the various other activities taking place around the ground.

For further information regarding this event please contact Andy Hobbs, Cricket Development Manager on 012732 827104.

Note: The morning session is from 1000 until 1230 the afternoon session is from 1300 to 1530.

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In the same week as he became only the third cricketer ever to reach 60,000 runs across all forms of the game, Graeme Hick has struck his 99th century for Worcestershire.

With a total of 129 first class hundreds to his name, he has now equalled the achievements of Len Hutton. The pair sit in eighth place on the all time list, behind names such as Geoff Boycott, Walter Hammond and Jack Hobbs.

Graeme finished the day on 151 not out, having faced 184 balls and smashed 19 fours and 2 sixes.

He was accompanied at the crease by Ben Smith, who was 121 not out at stumps and the pair are just 8 runs away from the all time 4th wicket stand for Worcestershire.

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